Taager, a leading social e-commerce platform, has successfully closed a $6.75 million Pre-Series B funding round. The investment was led by Norrsken22
Taager, a leading social e-commerce platform, has successfully closed a $6.75 million Pre-Series B funding round. The investment was led by Norrsken22, a growth fund focused on Africa, with additional participation from Endeavor Catalyst, Beltone VC, and existing investors such as 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.
Originally founded in Egypt in 2019, Taager is now headquartered in Saudi Arabia. The platform enables individuals, especially young entrepreneurs, women, and low-income earners, to establish and expand their online businesses. By offering a wide range of products, integrated financial support, logistics services, multi-market payment processing, and AI-driven business tools, Taager provides a comprehensive solution for social sellers.
Social commerce sector
Saudi Arabia has emerged as the company’s primary market, generating over 60% of its revenue. In addition to its presence in the Kingdom, Taager also operates in Egypt, the UAE, and Iraq, positioning itself as a key player in the region’s growing social commerce sector. The newly secured funding will be used to drive further expansion across MENA and enhance AI-powered sales and machine learning capabilities to improve merchant profitability.
CEO and Co-Founder Mohamed Elhorishy highlighted Taager’s role in boosting the success of merchants using the platform, reporting an average increase of 2.5 times in their profitability. With a growing base of over 45,000 social sellers, the company aims to scale its operations fivefold in the coming years. Taager was co-founded by Omar, Abdelrahman Sherif, and Ahmed Ismail.
Norrsken22 Principal Nivesh Pather praised Taager’s ability to expand profitably across different markets, emphasizing its transformative impact in MENA’s thriving $14 billion social e-commerce industry.