The Pearl of Africa Tourism Expo (POATE) 2023 has officially been launched in Uganda. The event was officially launched by the State Minister of Touri
The Pearl of Africa Tourism Expo (POATE) 2023 has officially been launched in Uganda. The event was officially launched by the State Minister of Tourism, Wildlife and Antiquities Hon. Martin Mugarra Bahinduka in the presence of UTB Board Chairman Hon. Daudi Migereko, UTB Director Vivian Lyazzi and Marketing Manager Claire Mugabi.
The sixth POATE which will take place from February 8th to 11th, 2023, will be held as a hybrid exposition involving Business to Business and Business to Consumer activities into both physical and virtual form. The expo will also serve as a means of marketing destination Uganda with the new destination brand to national, regional and global markets. It is expected to draw more than 1,500 local consumers over the course of three days. Among the expected visitors include; Regional Tourism Boards, International Tour Operators and Associations, Hoteliers, International media, and Airlines.
Tourism
The Expo will reignite tourism in destination Uganda, create over 500 business linkages for Uganda’s travel trade and consolidate Explore Uganda, The Pearl of Africa brand. During the same event, the Competitiveness for Enterprise Development Project (CEDP ) in collaboration with the Private sector Foundation of Uganda (PSFU) presented to UTB two new tourist vehicles.
The vehicle transfer is part of an effort to support component 3 of the Tourism Development Plan, which highlights UTB as an upstream support for growth. The destination branding, marketing, and promotion of the Meeting International Conference and Events sector, valued at US $5.0 are included in the CEDP-AF PAD funding for UTB.
The additional two vehicles bring the total to four, which will simplify transportation at the board. During the handover Mr. Basil Ajer, Director of Tourism at the Ministry of Tourism, Wildlife and Antiquities, congratulated the Uganda Tourism Board for the achievement, addition to the current fleet of vehicles as these will ease the flow of work and tour activities in the institution.
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