A Pan-African quarterly journal, Logistics Business Africa is aimed at continuously keeping decision-makers in organisations in Africa abreast of new trends in the world of logistics and supply chain. In this way, they can be equipped with the know-how to make informed decisions in their crucial procurement processes.
The publication speaks to the need for a reliable source of information on logistics and supply chain bespoke to the unique needs of mushrooming industries in Africa. This is because of the reality that supply chain and logistics can be a nightmare for both the supplier and the clientele, considering poor transport and communication infrastructure, over and above the red tape in getting the necessary paperwork sorted.
The Covid-19 pandemic and the war in Ukraine have compounded the challenges with the supply chain, resulting in costly disruptions in the delivery of goods from where they are sourced to where they are needed. This has prompted a rethink in the way critical processes in logistics and supply, as some conventional methods or solutions that were considered tried and tested are falling short. There is an urgent call for industries that rely on sophisticated supply chain services to adopt cost-effective and efficient alternatives.
Logistics Business Africa covers contemporary trends, technologies and best practices that can inform prudent decision-making in the delivery of products from suppliers to customers. This is through riveting, in-depth thought leader analyses from experts in different disciplines in the sphere of logistics and supply chain sectors, as well as extensively researched articles compiled by our consummate editorial team on contemporary issues shaping the industry trajectory. The areas to be examined or analysed include but are not confined to materials handling and warehousing equipment, logistics solutions, information technology, software and transit packaging. This is besides developments at key players and peer-reviewed case studies.
In a nutshell, the publication strives to seek answers to the following questions in supply chain and logistics- Why? Where? How? How much?
Target market
The publication is bespoke for the niche decision makers in the organisations with a say-so in procurement processes of solutions logistics and supply chain processes. Supply chain managers in organisations, COO, CEOs, etc. Equipped with information from the publication, decision-makers will be able to make prudent decisions on solutions that enable the delivery of cost-effective services to clientele in diverse industries.
Readership
Logistics Business Africa has a readership of 22,500 – 4500 copies of the print edition to regular subscribers (who also receive the digital version) and other the rest of the copies 18,000 are digital copies sent to subscribers on the constantly updated database. A newsletter on recent developments in the industry is sent to the same databases. The bulk of our readership (95%) is in Africa, and the rest, the other regions of the world.
Select news items from the website are disseminated through a weekly eNewsletter
It is also distributed through profile international in-person conferences and exhibitions that attract the who’s who in the world of logistics and supply chain
Frequency
Logistics Business Africa is published quarterly, beginning of the following months:
- March
- June
- September
- December
How you can participate
As a key player in the supply chain your organisation can participate in the following ways:
- Through a bespoke exclusive feature (either a special editorial complemented with advertisement)to give your organisation outstanding coverage
- Booking a scheduled feature relevant to your field of speciality
- Booking general adverts to appear a certain times in a year
- Online adverts and newsletters
Why make LBA your preferred conduit?
- Company’s products and services reach 22,500 readers – niche of senior executives with purchasing and specifying influence
- Maximise your marketing messages by utilising multiple avenues of approach – digital magazines,
Broad diversity of distribution channels ensures maximum mileage through exposure in print and digital versions, newsletters and our website, and in-person exhibitions.